About Us

Investment Philosophy

Investment Philosophy

Philosophy of Investment

Herrand Associates offers innovative, unbiased investment solutions custom-fitted to satisfy every client’s specific needs. The company employs tested investment strategies founded on meticulous investigation through its experts to build sound portfolios, concentrating on the protection of assets and aiming to achieve maximum returns.

Philosophy & Principles of Sound Investment

Herrand Associates operates around the following principles and philosophy of investment;


Using the powerful tool of compounding returns as a tested medium, Herrand Associates has been enabled to build portfolios aimed at protecting major investments and at the same time taking advantage of risk-sensitive gains for medium and long-term exposures. The company’s investment approach involves a meticulous process to achieve optimum performance and to preserve wealth against anticipated low market conditions.


Asset-based, strategic decisions supported by intensive research and due diligence undertaken by expert financial managers who analyze potential investment returns from sound, holistic portfolio performance. Utilizing a battery of stress tests, highly-promising investments are juxtaposed against a string of determinants that measure the effect of incorporating them to the present portfolio mix.


The company strictly adheres to the philosophy of tailor-fitting its services to satisfy the needs of clients and to sustain success. As an independent financial management services provider, Herrand Associates focuses on satisfying the aspirations and expectations of all clients, whether we talk of their investment goals, liquidity capacity, performance projections, tax limitations or innate risk resiliency.


The company provides sound, unbiased advice to address the highest benefits for the clients. Herrand Associates does not promote or sell proprietary instruments or receive fees from providers of investment services or third-party groups. We offer practicable advice, sustaining adaptability and consistency with respect to the dynamic requirements of every client. We receive compensation for our service via a pre-arranged rate, constantly sensitive to the attainment of absolute gains where the measure of success is not market-based but based solely on expectation.

Investment Process

Herrand Associates observes four fundamental tasks in the investment process: Macro Strategies, Manager Research, Client Investment Profile and Portfolio Design. Read More



Herrand Associates' Company Brochure

Company Brochure

Get a copy of Herrand Associates' company brochure. (Adobe Reader is required to read the PDF file).

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